Ford cuts Fiesta production on falling UK demand

Automotive Industry

Source: Automotive News Europe, 2020-02-13

Ford has cut production of the Fiesta small hatchback at its plant in Cologne, Germany, in reaction to factors including a drop in UK sales. The model is the best-selling car in the UK, Europe's second largest market.

Ford will reduce Fiesta production to four days a week, down from five, at the plant in a move that will affect 2,200 workers. The reduced output is expected to last until year-end, with a review in May, a Ford spokesman told Automotive News Europe.

"Southern Europe and the United Kingdom are seeing weaker demand [for the Fiesta], leading to the need to adjust production," the spokesman said.

Overall sales of new cars in the UK fell 7.3 % in January as consumers held back from big purchases due to factors including ongoing economic uncertainty following Brexit.

The Cologne plant produces 1,150 Fiestas a day, with a third of that output going to the UK.

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